The rookie blogger will often times create snappy post titles that are fun and humorous to humans. But, after the post is off the front-page and well into the archives the best chance it may get of being read is from the search engines.
Because of the significance of title tags on search engines one must be mindful when selecting a title for each post. This is not to say that you should neglect your human viewers in order to please a bot; never do that. A balance must be struck.
The next time you are thinking about titling a post think about the keywords that may be used in the search engines later to find it. Then try to create a title that’s still pleasing and appropriate to humans, but also includes keywords for the search engines.
For further reading on the importance of Title tags read “Title Tags - A Search Engine Optimization Cornerstone.”
If you have a blog that is struggling, try implementing some of the suggestions given and hopefully you’ll start seeing it spring back to life.
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