When you prune plants you cut back parts of the plant to better shape it and improve fruiting. Your website should see a considerable amount of pruning too. One of the more powerful features of a website is the ability to rapidly change something that isn’t working. As we already talked about in point six, we have the ability to track everything and know if something is not making conversions.
You wouldn’t or at least shouldn’t leave dead parts of a plant still attached, they should be cut back to allow the parts that are still alive to thrive. The same is true for your website; either fix or remove what isn’t working so that the parts that are can thrive.
I will expand on this point in a future post…
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