Tuesday, May 12, 2009

5. The Bandwagon Is Not a Good Ride

You might be tempted to post that big industry news story on your blog because it fits in so well with your blog’s subject, but I would caution you on that. Unless you can add something to the story I’m not so sure I would post it. Nobody wants a dozen stories about Apple’s iPhone or whatever the hot news is in their RSS reader — especially ones that say the same thing as the first entry they already read. This can get people to unsubscribe to your feed — not good.

It’s been said before and it will be said again — there is no substitute for well written original content. To quote Seth Godin, “Cover bands don’t change the world…”

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