6. Give The People What They Want

The beauty of the internet is the ability to track everything in real time. Using tools (often free) like Google Analytics you can see things like: how many visitors your site received, which pages of your site are the most popular and the average time spent at your site. You can also see things like what your viewers searched for within the search engines; how many pages on average your viewers read on your site; how much time they actually invested in your site, and whether or not they are a new visitor or a loyal reader. Simply put, you can know your visitors — what they like most — and give it to them. Any other medium: TV, radio or newspapers would kill for that type of information available to them via a handful of mouse clicks. Make sure you are using it!

I think the article How to Promote Your Blog may also be worth reading on this issue.